Elliott's First Win Rises to No. 2 All Time
According to Sports Business Journal, Chase Elliott's specialty merchandise around his first career NASCAR Cup Series win (Watkins Glen International, August 2018) is now No. 2 all-time for NASCAR driver merchandise revenue for a specific race, only trailing Dale Earnhardt Jr.'s 2014 Daytona 500 victory.
“Chase’s win really resonated,” said Paul Sparrow, NASCAR managing director of licensing and consumer products.